This Spring, The Beginning of a New Chapter

It all began with love.

More than a century ago, in the quiet countryside outside Florence, a young wine merchant named Remigio fell in love.

To win the heart of the woman he adored, he did not offer grand gestures or fleeting luxuries—he sought something eternal. He commissioned a tablecloth, woven by the finest artisans, imbued with care, devotion, and the promise of forever.

That love—patient, enduring, unwavering—became the thread that wove itself into the generations that followed. It adorned the homes of nobility, wrapped poets and visionaries in its embrace, and became a symbol of timeless beauty. It traveled across oceans, found its way into the hands of legends, and, through trials and triumphs, never unraveled.

But love is not merely about history—it is about the choices we make, every day, to preserve what is precious. 

This winter, we traced those threads back to their origin. We revisited the stories, the passion, the hands that shaped our passion. We relived the moments of creation, the quiet resilience through challenges, the spark of reinvention that led us here. And now, as spring approaches—a season of renewal and light—we are ready to share this journey with you.

Starting April, we will unveil something deeply intimate: In seven exclusive episodes, we will take you on a journey—one that traces the love, craftsmanship, and resilience that shaped Verderoccia.

Each episode reveals a part of our soul: from the origins of a family legacy to the rebirth of a dream, from challenges faced to the unwavering pursuit of beauty.

A story of passion. A story of reinvention. A story of love.

Because love is where it all begins.

Con gratitudine,

Gaia & Federico Pratesi