Our Quality


Our Quality - There are selected places in Egypt, along the Nile, where an exceptional interaction of air, heat and humidity allows the cotton grown to be of the finest quality. It is here that our amazing journey in the pursuit of excellence begins. 


“Puro” cotton percale - “… where other fabrics lose their shine and softness with time, the quality of Puro’s fibers will only enhance” Gaia LP

“Puro” is created and produced exclusively for Verderoccia using the rarest, longest and finest cotton thread. This percale is made in Italy, with the perfect thread count, by the same artisans who have worked for generations with my husband’s family.


"Puro" Jacquard - A striking white Jacquard: a particular formula that includes rare cotton and a glossy/opaque pattern-on-pattern. Made in Tuscany, where art and nature have profusely bestowed their gifts, the Pratesi family work tirelessly to achieve the perfect balance between creativity and quality.


Terry - “Who says a bathrobe is only meant to be worn after a shower or bath? I could snuggle in its softness all day long” Gaia LP

Our terry is 100% pure Egyptian cotton. Like our Puro percale, it is entirely and exclusively made in Italy with centennial passion for Verderoccia. Our medium-thick towels are extremely absorbent and provide a pleasant soft feeling. 

Our bath mats have an unique double thickness and give your feet a comfortable and stable sensation.

Verderoccia bathrobes make the perfect gift for yourself and your loved ones. Each item is hand cut and made by our tailors.


"Cashmere" - Verderoccia cashmere yarns are woven in Tuscany by dedicated artisans under the guidance of our family, who personally inspect each precious yard. A feast for the senses.